Four-Panel Brochure
Above: Inside Flap (2 columns wide) / Back Page / Front Page
Below: Inside pages, when opened to maximum width
Click to enlarge outside for readable copy
Click to see larger image of inside
Pro-bono Project for Taproot 2009
Taproot Foundation connects nonprofits and other social change organizations with skilled volunteers through pro bono service.
Axis Dance Company
Contemporary dance by dancers with- and without disabilities.
Copy, Graphic Design, and Logo.
Color palette and photographs by other Taproot volunteers.
One thing I liked about this brochure was the way it ‘exploded’ the four-panel format of panel/panel/panel/panel. Instead, the viewer opens the brochure to see two pages, each two panels wide. The two-panel-wide photo on the inside flap is congruent with that format, encouraging the viewer to open the brochure to its full width, as opposed to viewing each panel individually and sequentially.