…Through association with my romantic partner, who is and was a real estate agent at the time, it had come to my attention that agents who held open houses were primarily there to market themselves to potential buyers — not there focused on selling the house they were holding open; such houses usually sold through the brokers’ open house (held open for agents mid-week, as opposed to the weekend open houses geared to the public).
Nevertheless, agents were often armed with a stack of paperwork about the house they were holding open — flyers, pest reports, and other disclosures – but only a single business card about themselves.
I thought that, since their (hidden) purpose was to recruit potential buyers, it would make sense for them to have more information to give out about themselves, as a way to connect with the looky-loos who came through the open houses.
I designed a brochure for my S.O. at the time, and eventually brochures for other agents I met through my association with her. It was an interesting exercise, as it involved taking what was essentially a commodity — all agents do essentially the same tasks to facilitate home buyers and sellers, respectively, but each agent has a different personality; the intent of the brochure being to reveal the personality and approach of each individual agent with which new clients might resonate, even after their brief meeting with the agent during the open house.
I interviewed the real estate agents to obtain a short biography, wrote the brochure copy and designed their brochure, based on their personalities and ‘unique’ selling propositions.