Introduction
For a year prior the 2008 economic collapse and concomitant real estate crash, I had a business designing brochures for real estate agents…(Click to see more background.)
These are all three-panel brochures that appear here flattened, but in actuality fold twice so that the panel on the far right of the first page you see is actually the front page of the brochure, a single panel wide; the panel on the far left folds over so you see it when you open the brochure; the middle panel forms the back page of the brochure. The second page that appears here contains the three panels you’d see, left-to-right, as pictured, if you opened the brochure and unfolded the overleaf.
Copy and Graphic Design.
8-1/2 inches tall by 11 inches wide; printed on 60# semi-gloss paper.
Here are some of my favorites:
1. OUTSIDE:
Click here for larger image of the Outside
INSIDE:
Click here for larger image of the Inside
I designed the brochure above for my S.O. at the time, while working with her to help promote her business. In the course of writing the copy for her website, I came up with the tag line, Realtor® to the Stars – My Clients, and this design is a take-off on that theme, created around the time of the 2006 Oscars®. While a change in brokerages has since caused her to bring her graphic representation into line with her new corporate overlord, more than a decade later, that tag line and copy (expanded in this brochure) endure on her website.
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2. OUTSIDE:
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INSIDE:
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This client impressed me as a relatively formal person – as well as someone who loved her cat. I tried to capture that formality in the design of the brochure – and added a personal quote from her at the bottom of the inside page. I love the little scampering green cats!
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3. OUTSIDE:
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INSIDE:
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Draft. This is an example of circumventing the limitations of the three-panel format (while still maintaining its concise footprint – a single panel wide from the front, but opens into a 3-panel wide ‘window into another world’). For reasons unknown, the client decided not to have the project completed, so the photo was never purchased.
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4. OUTSIDE:
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INSIDE:
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This is a brochure I produced for a service provider tangentially related to real estate agents – a home inspector. I’m particularly proud of the magnifying glass, which I built out of circles, rectangles, and corners – all in InDesign. Then, I placed a portion of a larger photo of the house into the round ‘glass.’ Ba-da-bing! (Photos provided by client.)
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5. OUTSIDE:
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INSIDE:
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This client didn’t have a particular theme in mind, so I riffed on a compass pointing to the principles she elucidated on which she built her business – a theme I carried out that resulted in an outdoorsy/hiking/map – inspired design.
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6. OUTSIDE:
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INSIDE:
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This client’s passions, as prominently stated, were world travel and Bay Area real estate. Hence, the passport-style exterior and globe/world map interior. I like the stamps of the different cities the agent covered, expressed as stamps from different countries one might visit, using one’s passport.
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7. OUTSIDE:
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INSIDE:
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I had a challenging time learning to pronounce this agent’s first name, so added an accent to it on the front of his brochure to help others who may have had the same problem. He is a spiritually-oriented person, who also has a passion for real estate, so that became the theme of his brochure — Body • Mind • Spirit • Real Estate! I like how the photos (provided by client) on the inside pages really pop when you open the brochure.
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8. OUTSIDE:
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INSIDE:
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This husband-and-wife client were also spiritually-oriented people, originally from Iran, and their history, their point of view – and the things they said to me in the course of interviewing them – are reflected in the design and the copy included in the brochure. I made the mud brick ‘wall’ from a tiny square taken from another source and duplicated many, many times. If I had it to do over again, I think I might make the photo larger – at the time, I felt their words were their best “selling proposition”.
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9. OUTSIDE:
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INSIDE:
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This agent had a background in photography and provided the beautiful photograph for his brochure. I excerpted the photo for the front page and then flipped the original and printed it side by side with the original on the inside page – creating an entire marina!
Any comments can be left at the bottom of the Welcome Page. Thanks!